| Terra Nova Trading introduces the Terra
Nova P&L Report:
Traders can measure the efficiency of their trades, while their accountants
receive reporting they can easily use.
CHICAGO, April 5, 2002 – Terra Nova Trading, L.L.C.
(“Terra Nova”), one of the nation’s largest Direct Access
online brokerage firms announced today that it has, yet again, expanded
its service offerings to include the Terra Nova P&L Report, a tool
designed to allow customers to evaluate the profitability of their trading,
while providing their accountants with trade reporting in a format that
may be useful in tax filings. This report represents Terra Nova’s
commitment to building trader success through preparedness, and its striving
to provide tools that enable traders to make better trading decisions.
The Terra Nova P&L Report enables active investors to evaluate their
trading over selected time spans, or by symbol traded, viewing realized
and unrealized returns (both completed and open trades). It provides a
detailed view of average position pricing, as well as complex strategies
and multiple-transaction positions executed in the account. The data is
easily downloadable to a variety of accounting-based software programs.
“We’re committed to improving the experience of trading,
right down to something as important, but as overlooked as a P&L
report.” Said Chris Doubek, Terra Nova’s president “We
believe there is much our customers will learn by analyzing their account
performance, and this is one more medium for that purpose. Making things
easier for our customers when dealing with their tax reporting or downloading
this data is a nice side benefit of this report”. The Terra Nova
P&L Report will be available to all Terra Nova customers.
Terra Nova recently introduced integration of Futures trading through
its RealTick® trading platform, making the firm one of the first
brokers to allow its customers to trade Equities, Options and Futures
thorough a single platform. “There are more innovations to come,”
Doubek commented.
Additional information and examples of Terra Nova P&L Report are
available by contacting Ken Segal at 800-228-4216.
About Terra Nova Trading, L.L.C.
Terra Nova Trading, L.L.C. is a broker dealer and a leading Direct-Access
broker. Their online trading services are geared toward traders and
active investors. The firm recently received Barron’s Magazine’s
#1 ranking in trade executions, in a ranking of online brokers. This
is the second consecutive year Terra Nova has received the honor. Terra
Nova’s customers are equipped with dynamic real-time quotes and
charts through the completely customizable RealTick software platform
from Terra Nova’s technology partner, Townsend Analytics. Traders
using Direct Access route orders to competitive markets and receive
live order and account updates. Terra Nova was the sponsoring broker
dealer of one of the most active ECNs in the nation, Archipelago, and
remains one of its largest subscribers. Terra Nova’s clients were
among the first to enjoy Archipelago’s premier access to the marketplace.
Founded in 1994, Terra Nova is headquartered in state-of-the-art facilities
in Chicago. Securities are offered through Terra Nova Trading, L.L.C.,
member NASD, SIPC & PCX. For more information, visit the Terra Nova
Website at www.terranovatrading.com
MEDIA CONTACT:
Chris Hartman
312-827-3695
pr@marketwise.com
RealTick is a registered trademark of Townsend Analytics, Ltd.
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