| Terra Nova Trading introduces Trade Evaluator:
Retail broker to provide a means for customers to measure their trading
efficiency.
CHICAGO, April 15, 2002 – Terra Nova
Trading, L.L.C. (“Terra Nova”), one of the nation’s
largest Direct Access online brokerage firms announced today that it has,
yet again, expanded its service offerings to include Terra Nova Trade
Evaluator, a tool designed to allow trading customers to evaluate the
efficiency of their own trading, in order to promote better decision making
through enhanced preparedness.
Terra Nova Trade Evaluator enables a trader or active investor to evaluate
trading over a variety of time spans, based upon:
- The term of trade (day trade vs. longer-holding strategies)
- Minutes in Day Trade (broken down into six different trade lengths)
- Shares Traded (evaluated based on four different lot sizes)
- Share Price (Trade Evaluator evaluates five different price ranges
- Time Sector (8 different sectors are reviewed)
- Long vs. short
- Trades by type (Equities vs. Options)
- Traded by Symbol (evaluates trading performance by company symbols
traded)
- Industry Description: (Groups and evaluates trades by over 7,000
industrial classifications)
Systems like Terra Nova’s Trade Evaluator have been the domain
of professional traders and hedge funds for years. “Being able
to objectively measure the strong and weak points of your trading
technique and results gives our customers the information they need
to be more successful,” commented Chris Doubek, Terra Nova’s
President. “Coupling our Trade Evaluator with educational opportunities
provided through Terra Nova and taught by the MarketWise Trading School
creates a combination designed to provide a strong and enduring trading
edge. This is an example of how Terra Nova has stepped up to enhance
our customer's market performance.”
The Trade Evaluator will be available to all Terra Nova customers.
Terra Nova also recently introduced the integration of Futures trading
through its RealTick® trading platform, making the firm one of the
first brokers to allow its customers to trade Equities, Options and
Futures thorough a single platform. “There are more innovation
to come,” said Doubek. “We have asked our customers what
they want, and their answer was clear: More technical analysis, more
trading vehicles, a continuation of our excellent support and executions.
We have listened, and will continue to do so”.
Terra Nova Trade Evaluator provides an objective measure against which
to judge trading activity. “The ability to remove speculation
and sentiment is invaluable.”, said David S. Nassar, President
of the MarketWise Trading School, “At MarketWise, we teach people
to think like traders. One of the hardest things for new traders to
master is holding their trading activity up to the harsh light of reality,
and determining which parts should stay, and which should go. It can
take years for a trader to develop the objective view that Terra Nova’s
Trade Evaluator offers to every level of trader.” Terra Nova educational
programs are provided through an alliance with the MarketWise Trading
School.
Demonstrations of the Terra Nova Trade Evaluator are available by contacting
Ken Segal at 800-228-4216.
About Terra Nova Trading, L.L.C.
Terra Nova Trading, L.L.C. is a broker dealer and a leading Direct-Access
broker. Their online trading services are geared toward traders and
active investors. The firm recently received Barron’s Magazine’s
#1 ranking in trade executions, in a ranking of online brokers. This
is the second consecutive year Terra Nova has received the honor*. Terra
Nova’s customers are equipped with dynamic real-time quotes and
charts through the completely customizable RealTick software platform
from Terra Nova’s technology partner, Townsend Analytics. Clients
using Direct Access route orders to competitive markets and receive
live order and account updates. Terra Nova was the sponsoring broker
dealer of one of the most active ECNs in the nation, Archipelago, and
remains one of its largest subscribers. Terra Nova’s clients were
among the first to enjoy Archipelago’s premier access to the marketplace.
Founded in 1994, Terra Nova is headquartered in state-of-the-art facilities
in Chicago. Securities are offered through Terra Nova Trading, L.L.C.,
member NASD, SIPC & PCX. For more information, visit the Terra Nova
Website at www.terranovatrading.com
MEDIA CONTACT:
Chris Hartman
312-827-3695
pr@marketwise.com
*One other firm received the same rating in 2001
RealTick is a registered trademark of Townsend Analytics, Ltd. |
