In the April 15th weekend edition of Barron's, Theresa W. Carey writes in The Electronic Investor on page T6 that "The bubble market of the late 'Nine-ties made everyone look like trading geniuses. But in today's tougher market, more people are recognizing that education is the missing ingredient."

Profiling the recent acquisition of direct access broker Datek by industry giant Ameritrade, Carey illuminates the recent trend among brokerage firms that cater to active traders and the price tags these accounts demand. In combining forces, brokerage firms are hoping to retain and attached these highly prized accounts by offering the right mix of account services, trading platforms and margin interest rates.

Carey makes a point to highlight the ever increasing demand that traders have for education by spending half of her time on the subject. She specifically looks at the unique approach that Terra Nova Trading, through is subsidiary MarketWise Trading School, is providing to the marketplace through the use of technology. With the help of MarketWise president David Nassar, traders from around the world join a video-teleconference from the comfort of their personal computers to watch the professional trader and industry guru. Nassar spends an hour and a half talking and answering questions about his approach to pulling money out of the market while all the time trading real money, real time.